Job Responsibilities:

1. Campaign Strategy & Execution:

• Plan and execute Google Ads, Meta (Facebook) Ads, and other digital performance marketing campaigns.
• Optimize product feeds on Google Shopping and Meta Catalogue Manager for better ad delivery.

• Monitor campaign KPIs daily, provide reports, and make real-time adjustments for better efficiency.
• Work closely with the content & design teams to optimize audience targeting, ad copies, and creatives.

3.   A/B Testing & Ad Copy Optimization:

• Conduct A/B tests using built-in Google & Meta features to improve ad performance.
• Optimize text-based ad copies to enhance ad relevance, CTR, and overall campaign effectiveness.

• Work cross-functionally with creative, content, and digital marketing teams to drive performance.
• Stay updated with platform trends, algorithm updates, and emerging best practices.